Design & Development / Process

Educate

We begin with a deep dive into the targeted segment, data, customer or user, competitors, as well as our client’s product planning, sales, marketing, and technical expertise.

Explore

Brand conception begins; user interaction and desired product ‘promise’ is brainstormed, feature and product market position is defined, brand name options are created. NAME is IDENTITY.

Create

Thorough research enables a focused, fast and effective concept phase; sketching begins. Parallel interaction with those stakeholders listed above is ongoing throughout this and all future phases of development.

Validate

We create math models to ensure accurate product execution. Virtual prototypes incorporate production requirements, visualize the options, and can be leveraged in pre-marketing activities such as packaging and sales training initiatives. Physical prototypes are created to validate and experience the product viscerally. Ongoing production execution is monitored continually to ensure original intent is accurately and rapidly executed.

Communicate

Product photography and images, packaging, marketing, trade show, and point of purchase materials are created to communicate the brand promise consistent with the consumer’s expectation of that brand.

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